Wednesday 18 February 2015

LI Advertising: The Connection Between Grades & Social Media

By Rob Sutter


If you're a college student, you may have noticed a decrease in your grades. You may look at the decrease in question and believe that there are numerous sources to blame, whether they are tied to technology or what have you. Speaking of technology, though, one can make the assumption that social media has played its own part in this. With that said, I am sure that those in LI advertising can agree that this type of connection does not exactly exist.

There was a study detailed on a Phys.org article. An associate professor of education, at Iowa State University, named Reynol Junco performed a study related to this subject. Specifically, he looked at social media and how it has affected college students. What he found out was that, ultimately, college freshmen were the ones who found themselves struggling with social networking usage over the course of time. By comparison, seniors within the same school were less likely to fall into this trap.

A total of 1,600 students in college were looked at, as it related to their time on Facebook and the tasks they spent time on. Specifically, it was said that freshmen used Facebook for two hours each day, with half of that time being spent on work tied to school. They saw lower grades, whereas those in higher grades did not see this type of connection. What truly struck me was the amount of activities that could have led to higher GPAs through Facebook.

In fact, Junco found out that activities like checking in with friends and sharing links with those very friends spurred positive results in class. The same could also be said for RSVPing to an event, which is another point that should draw the attention of firms like fishbat. As one can clearly see, social media has its advantages in school. It's just a matter of how well it's used, which is a point that no one in the field of LI advertising will disagree with.

For the most part, college involves work, which is a point that very few can dispute. With that said, I believe that it is important to focus on the utilization of social media and the results it can bring to the table. This is especially true for college students who are able to multitask and, as a result, create work that can earn them high marks. Social media can have a different impact for every college student, so make sure you understand what it'll do for your education, too.




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