Saturday 29 September 2018

Power Points For Representing A Case On Trademark Dilution

By Dorothy Stone


Having a company that has dominated the market puts you in a position where a great name is developed and which makes it sell. The name opens great opportunities and can even be exploited to achieve greatness. Some firms may engage in trademark dilution which is a wrongful use of this chance and punishable by law. Taking this case to court will be the first step to justice and a win comes when the following is done.

One must be in a position to clearly establish the kind of problem that they are dealing with when it comes to these situations. An organization can be affected mainly by tarnishing or through blurring. The blurring option means that they have used a trademark that is almost an exact of this and which could end up running their position. At the same time, the tarnishing option is a bit negative and involves using the same privileges in an adverse manner.

Spend time investigating the matter so that there is sufficient data to launch the matter. This forms a critical part of this issue since it gives the actual information regarding a matter and also eliminates that which has no legal basis. While at this, it is advisable to go on both sides so that there is an understanding of what has transpired and had the full picture before presenting the case.

Once there is sufficient evidence, move to the paperwork which involves reporting and the issuance of the court summons. The paperwork part is very critical since it starts the entire process and gives a sense of direction. Carry out this early enough so as to have sufficient time for preparation and also avoid delays when it comes to this issue in a court of law.

During the case, present sufficient evidence to show the originality of a trademark spotting clearly where the grievances have set it. According to the act that has governed this sector, there must be sufficient evidence to prove the wrong that the defendant has done. This would mean going back into history and registration documents from the registrar of companies to prove this point.

Another thing to ensure is that there is the incorporation of great negotiation and communication skills during the sessions. The appearance and the talking of an individual are supposed to be the way gathering a winning bit all the time. A confident and convincing person is likely to prove their point better than that one that is not since they are able to pull concentration from all parties present.

Be open for information and suggestions from other participants. Many attorneys fail in such cases from the fact that they do not give space for collection and additions. This gives weight to the matter and also eliminates those issues that could otherwise be a danger to the mater. Specifically, listen to the owner of this matter since they have the raw information that is required to prove points in a court.

Lastly, give room for a number of ways to solve the manner since the end goal is not just about the winning. Keeping the trademark functioning is the issue that every person in such a position is looking forward to which implies that they must accept a number of these solutions so that they can be termed as positive. Do not just run for a win rather try to ensure that there is room for positive alternatives.




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