Sunday 24 March 2013

Saving Money Is not Always the main Goal

By Louis Sadiq


When you're developing your business there is a lot to think about. You're going to be concerned with the money necessary for the different things you need. Your web site will probably be expensive. Advertising should cost a lot more. Hiring a person to help you operate things will cost a lot more money. You may be tempted to cut a number of corners. The simple fact is, however, that while discovering ways to save money can sometimes being a help, sometimes it can also hurt you. You could easily get incredibly hurt. The area that it wounds you the most is when you violate copyright and intellectual property laws. Here are a few good examples.

Stealing the design of someone's web page. Downloading a free theme or utilizing a cost-free website builder is one thing. Completely taking someone else's style, however, is not a good idea. Obviously the internet is vast and the likelihood that the original designer ever finds out about your thievery is small, but it doesn't mean you should chance it. If you love the design and want to use it for your own site, why don't you contact the designer and site owner and ask for authorization to either use the same design for your own site or to ask the designer how much to design something for you?

Using photos and graphics not having permission. Just because the photo or image arises on a Google image search does not mean that the image or photo is public domain. Google indexes images and links back to the first internet site that displays it. This is fine. Posting the photo or graphic on your web page before you obtain permission from the owner or the creator, however, is a violation of copyright law. If the owner finds out, you could get sued. Always ask the owner of the graphic for authorization so that you can use the image. You might have to pay some funds but it is worth it if you can avert having legal action taken against you. If your funds are low, you can always hunt for free images or images launched with the Creative Commons licenses that allow people to use images commercially. Those are absolutely fine for the public to use.

Using someone's composed written content. If you wish to utilize someone else's content on your own site it is vital that you give the original writer credit. If you replicate the content from another internet site, make sure that you link back to that site. This can help you get the primary author to like you. If you do not put up links or offer credit to the original creator, you will get in major trouble for copyright infringement as well as intellectual property theft. You'll spend far more for the infringement than it might cost you to simply link to the original or even to hire someone to create the original content for you.

It is always much better to err on the side of caution with regards to building your business. While you want to cut costs, ensure that these savings are obtained legally. If you don't the cost to your bottom line is going to be much harsher than it could have been otherwise.




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