Saturday 19 August 2017

Points On Patent And Trademark Attorney

By Edward Roberts


Trademark refers to a unique identification of a business in the form of a word, symbol, logo and also a color combination. A trademark usually grants the holder rights to using, producing and earning profits, from the mark. Types of trademarks include the color mark which protects a business using a certain combination of colors for its business, word mark, which protects a business with a specific word use in its business, a sound mark, this allows a business the sole right to use a specific sound or music for its business and a descriptive mark that allows a business to solely use certain descriptive words for its product among other marks. This piece will provide an in-depth analysis of Patent and trademark attorney.

Trademark protection is beneficial since it reduces competition by granting rights to uniqueness for each business, it also protects the trademark holder from infringement cases, it also increases the profit margin of ones business since it builds up goodwill in the business.

Benefits of obtaining trademark protection include it allows the holder to profit from the mark without worrying that other competitors may steal the mark, it protects the mark holder from infringement claims and it also increases the value of the trademarked product or service through the goodwill built up.

The other type is called utility, which on the other hand, is more expensive, takes more than two years to obtain but offers protection towards the functionality feature of the product and a single patent is able to offer protection to the variations of the product and thus is more common, preferred and used as compared to design type.

Trademarks offer legal protection on ones goods and services. Some types of trademarks include descriptive mark which as the name states, this type of mark describes one or more characteristics of the product, generic mark qualifies as a label if qualities, ingredients and features of the product are described too, service mark tends to distinguish what a company offers which for this case is services and not products and many other labels.

Benefits of having these rights are it gives the client sole ownership of his or her product and or service thus preventing competitors from copying without permission, it increases the profit margins of the holder business and it also reduce competition since it act as a form of barrier of entry for other businesses.

A hired lawyer helps the client choose the right type of protection for his or her business, the attorney also ensures that the chosen patent or trademark is unique from the others out there, he or she also ensures that the client patent and trademark is not being used by other business without the client permission and ensures that the clients applications have been made before the due date.

These exclusive rights are beneficial since it increases the value of a company and also gives the business sole rights to their products and services, this distinguishes a certain business from the rest out there and it increases its sale in the goodwill built up. Hiring a competent lawyer to help you acquire these exclusive rights is thus very fundamental.




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