Sunday, 7 May 2017

A Deeper Understanding Of Emotion Detection Technology

By Frank Foster


Generally, some marketing buzzwords usually become so popular and then fade way so fast after they have been heard. However, some of those words have proved of value and have extensive existence, thereby proving their worth. Emotion detection technology has been there for quite some time, and is usually intended to significantly alter operations of various sectors such as medicine, marketing advertisements, and websites based on the emotional reactions of their audience.

This technology generally sounds a bit futuristic, but its achievement is even at hand an is a reality. Ideally, its roll out is already being done by the different players embracing its use. The technique survives on a principle that humans generally express emotional reactions in all activities they undertake for instance arriving at purchasing decisions. Sellers thus tap such emotions to persuade clients to purchase their services or products.

For example, during Christmas seasons, big retailers undertake huge spending on running television adverts that feature product information and this has proved very beneficial. Ideally, the trick is to tap into the emotional rollercoasters that buyers posses so as to keep them glued to the products and brands of the seller. The new invention however enables this to be done in a manner that is very effective but small scale.

There are also different sectors which are adopting this new invention other than from the business sector. Such a field is the medicine field, where through telemedicine, patients van be evaluated over their mobile devices such as the smartphones and tablets. This is because of the ability of the medical professionals to bring out what the patients feel. Basically, almost all smartphones and tablets have a face recognition technique which relies on the use cameras. Basically, telemedicine picks up the various facial cues so as to establish your emotions.

Additionally, telemedicine vendors interested in areas such as telepsychiatry are now able to understand how patients feel even when the patient is physically away from them. Emotional detecting technologies generally offers a number of benefits. These benefits are accrued to different sectors.

To begin with, companies having vested interests to understand their targeted clients can now develop an easy understanding of reactions by clients to their products and the contents of those products. Consequently, they can address the different questions pertaining to the quality and specifications of their products. This, therefore results in the development of services and products that are suiting the demands of clients.

Also, this technology on emotion detection have also become beneficial with its application on the wearable glasses. It application on these glasses help the visually impaired to be able to learn the reactions of other people on their faces. Because of these, it become easier to interpret the emotions from other people.

This invention has as well proved beneficial for the health-tech companies by assisting them to develop modes of assessing emotional status of the patients. It is interesting to explore the greater impact this technology has especially if utilized by the mainstream sectors. Individuals will generally use it in an attempt to comprehend more about the individuals they interact with in their daily activities.




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