Universities are prime institutions to take advantage of video marketing, understanding full well that their target niche are modern, tech-savvy consumers, familiar with the merits of video over copy. University marketing videos can take so many forms, promotional videos, course videos, event coverage, school videos and animations. Video marketing can be a rewarding avenue for attracting new students during the application process. In this article, we'll be using three University marketing videos as examples.
Firstly, If you don't have the budget for a professional production, see if your university's audio-visual department, film school or Student film society can provide you with equipment and the people to produce the content. Production values are critical when showcasing your University online so make sure your operators are reliable with cameras, lenses, lighting and audio. However, remember that the online status of your University is at stake when developing your video, so if at all possible, consider hiring a professional video production company to produce your video material. Take a peek at the video on studying a Masters in Politics to see the range of professional methods incorporated.
To ensure you encourage genuine sounding answers from students and staff you talk to, get away from giving your participants scripted lines to read, instead compile good, open ended interview questions that will stimulate your subjects to elaborate on genuinely affirmative experiences. Don't try to force or manufacture information and sentiment, use real students and teachers to give your video sincere authenticity and passion. This video on studying a Masters in International Relations is a good example of genuine testimonial.
Give some thought to the location of your University. What buildings and environments do you want to showcase in your university marketing video? When selecting locations, think about when you'll be shooting, whether there will be people around, and what the sound and light will be like.
Once everything is organised, you're ready to get started on shooting your marketing video. It's essential that you get high-quality, professional looking footage. Consider subtle tracking motions, depth of field, professional 3-point lighting so make sure to shoot and re-shoot until you get everything precise. Finally, take a look at our third example, Masters in Public Policy, which makes use of many of these production methods. You may end up recording as much as 1 hour of footage for each edited minute in the final video.
Once your video is finalized you need to get it in front of your target market - online teens! YouTube is one of the most clear options, optimising either for the appropriate course title for those looking for choices, or your University name for prospective students who have narrowed down their choices. If at all possible, endeavor to make a variety of versions of your videos to cater for different marketing platforms and audiences.
Firstly, If you don't have the budget for a professional production, see if your university's audio-visual department, film school or Student film society can provide you with equipment and the people to produce the content. Production values are critical when showcasing your University online so make sure your operators are reliable with cameras, lenses, lighting and audio. However, remember that the online status of your University is at stake when developing your video, so if at all possible, consider hiring a professional video production company to produce your video material. Take a peek at the video on studying a Masters in Politics to see the range of professional methods incorporated.
To ensure you encourage genuine sounding answers from students and staff you talk to, get away from giving your participants scripted lines to read, instead compile good, open ended interview questions that will stimulate your subjects to elaborate on genuinely affirmative experiences. Don't try to force or manufacture information and sentiment, use real students and teachers to give your video sincere authenticity and passion. This video on studying a Masters in International Relations is a good example of genuine testimonial.
Give some thought to the location of your University. What buildings and environments do you want to showcase in your university marketing video? When selecting locations, think about when you'll be shooting, whether there will be people around, and what the sound and light will be like.
Once everything is organised, you're ready to get started on shooting your marketing video. It's essential that you get high-quality, professional looking footage. Consider subtle tracking motions, depth of field, professional 3-point lighting so make sure to shoot and re-shoot until you get everything precise. Finally, take a look at our third example, Masters in Public Policy, which makes use of many of these production methods. You may end up recording as much as 1 hour of footage for each edited minute in the final video.
Once your video is finalized you need to get it in front of your target market - online teens! YouTube is one of the most clear options, optimising either for the appropriate course title for those looking for choices, or your University name for prospective students who have narrowed down their choices. If at all possible, endeavor to make a variety of versions of your videos to cater for different marketing platforms and audiences.
About the Author:
Alex Jones is an International Relations Postgrad from the University of East Anglia. To watch the videos included in this article click through here Masters In Public Policy, and for the video on International Relations Masters in International Relations for your needs.
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